Our Role: Strategy | Technology | Data | Rewards | Fulfilment

Overview
Sprite was looking to strengthen its position as the No.1 preferred beverage brand among teens by understanding their lives in a deeper way, whilst supporting their integrated marketing campaign “Thand Rakh” (Heat Happens. Keep Your Cool), offering a perfect solution for teens’ online thirst.

We created #ChillTheBill. Instantly addressing the biggest tension points – the online bills associated with
expressing yourself online – creating a unique range of prizes such as data packs, Amazon Prime vouchers, BookMyShow, Myntra vouchers and Swiggy vouchers. Rewards that would instantly reduce teen anxiety and overheads with a single sip and scan of a bottle of Sprite.

Impact
By instantly addressing tension point with relevant rewards we were able to engage teens in unprecedented numbers by not only refreshing their tastebuds but their bank balances as well.