Our Role: Strategy | Planning | Technology | UGC | Data | Social Integration | Rewards | Fulfilment

Overview
Britannia Milk Biki’s needed a way to engage and capture the hearts of the next generation to ensure its
enduring popularity across generations. We delivered a 360-degree campaign strategy that focused on the 80’s and 90’s trend of giving children nicknames.

Creating a story time occasion allowing parents to share their childhood antics and the stories behind them. Allowing them to upload and relive and share both historic and new stories across their social media channels via a dedicated Milk Biki’s Nicknames platform to win a family holiday of a lifetime in Dubai.

Impact
In addition to surpassing all commercial expectations the campaign has gone on to win several industry awards including the highly coveted Campaign of the Year at the 2023 Dragons of Asia Awards.